Friday, June 22, 2007

Cititel, Mid Valley..

Until the 29th of June, i will be posted to Cititel hotel on work purpose.. There will be a survey going on in the function room on the 5th floor.. The survey is regarding radio stations and which songs are more preferred by music listener from various age. Our client for this project is Astro..(MAYBE coming out with a new radio station, keep that in mind)..
On weekdays except fridays, the session starts in the evening until 10pm and on the weekends the session starts in the afternoon and ends at 7pm. This survey is done a little differently than how the other surveys are usually done. This time, the respondents(people who are interviewed) are brought into a room and provided with some kind of gadget which allows you to choose a multiple choice question. A handful of songs would then be played and a moderator will then explain the question. The data should show;

i.) How much people know about a song or artist,
ii.) How much a person knows the DJ or celebrities,
iii) How much time one spends listening to the radio,
iv.) How much in common does various radio station listeners(Hitz, Mix, MyFM, THRraga) have song choices in common..

The sample size for this project is 1000 peeps and each of them walks away a happy man(or lady) with Rm80.

1 Comments:

Anonymous Anonymous said...

rm80 for a survey? =( i also wanna do. hahaha. im too busy for that for now.

9:41 PM  

Post a Comment

<< Home